Vaccine Plus Campaign (Mayor’s Press Conference, 27th Oct 2021)

Today I will introduce the new “Vaccine Plus Campaign.” This campaign will support residents who are taking that first step to protect themselves and their community from COVID-19 .

First, the latest vaccination rates for all age groups from teens to 80 and over were announced yesterday. Looking at these numbers, vaccinations for people in their 60s, 70s, 80s, and 90s are proceeding at a good pace, while comparatively the rate for younger age groups has some room for improvement.

In light of this, the City of Yokohama believes that it is necessary to further raise the vaccination rate in order to prepare for the sixth wave. Vaccinated individuals have a decreased risk of getting infected, and as the overall vaccination rate increases, the likelihood that people who are not vaccinated will be infected also decreases. Therefore, we are planning initiatives to support everyone in the community getting vaccinated.

We wanted this support to come from the community itself rather than a specific group of stakeholders. In support of this idea, the Yokohama Chamber of Commerce & Industry, Yokohama Shopping Street Association, and the City of Yokohama came together to create the Vaccine Plus Campaign.

Next, I will explain the details of the campaign. There will be two categories in the campaign, one for people who are planning to get vaccinated, and another for those who already are.

First, for people who are going to get vaccinated, we are planning to provide gifts provided by partners as a gesture of support from the community. Anyone who receives their first vaccination between October 27th and December 31st this year will be eligible. Information on how to apply will be posted on the campaign site.

Regarding the details of the gifts and who will provide them, we are currently teamed up with 45 different partners. These partners not only include businesses, but a variety of organizations as well, which is why we are referring to them as partners rather than corporate sponsors. We hope that we can continue to increase the number of partners in order to provide even more support for residents.

For example, I－NET CORP. is providing 60 “Yokohama Harbour Selection” sets of sweets from Ariake Co., Ltd. We are also working with the YOKOHAMA DeNA BAYSTARS to arrange tickets to upcoming pre-season games. We have also had proposals to receive current season uniforms from Yokohama F. Marinos and official uniforms from Yokohama FC.

The Takashimaya Yokohama Store is planning to provide ten 10,000 yen gift certificates, SOGO Yokohama is planning to provide two 20,000 yen and four 15,000 yen restaurant gift certificates. Gâteau Yokohama is offering 30 cheesecakes.

Mitsubishi Estate Co., Ltd. is offering ten 10,000 gift cards that can be used at all Mitsubishi Estate Group businesses, and Mitsui Fudosan is offering ten 5,000 gift cards for Lalaport as well as ten 5,000 gift cards for shopping and dining at Mitsui Outlet Parks. Senyo Kogyo Co., Ltd. is offering 100 YOKOHAMA AIR CABIN tickets.

Some of the gifts are just examples, but we have received offers of support from all of the groups listed. As a community, we will endeavor to support everyone who is planning to get vaccinated going forward.

We are also planning rewards for people who are already vaccinated. People who have received both doses can receive free items or discounts from our partners. Details are listed on the campaign website. We have teamed up with nearly 100 partners to offer shopping discounts, points, free drinks, restaurant coupons, free trials at sports clubs, and discounts for a variety of services including hotels, computer classes, karaoke, and more for those who are already vaccinated.

Through these two approaches, the campaign will offer rewards to anyone who is fully vaccinated or decides to get vaccinated. The campaign website will open today, October 27th.

We are still actively recruiting new partners to contribute to the campaign. We eagerly await proposals from partners that can provide gifts for people getting vaccinated or services for people who are already vaccinated, in order to improve the vaccination rate and support the community.

This concludes today’s explanation of the Vaccine Plus Campaign.

Presentation slides（PDF：1,584KB）